Is Your Niche The Right Niche?? Find Out Here

I promised that I will write a post about how to choose a niche in the "Conversational Guerrilla Marketing" post. So here it is.

Choosing the right niche is a very crucial step. Here's why - You can work like a dog on a website, build links, add content and so on... but still, you won't make any money.
Your niche needs to follow 4 simple thumb rules.

Here they are:


1. Your niche needs to be a niche. Let me tell you what I mean. By definition a niche is a sub-sub-category.
You have 4 main categories for products:
1. Hobbies
2. Finance
3. Relationship
4. Health

After you choose one of them, you go deeper for at list 2 levels. For example: Finance>Internet Marketing>SEO>SEO Link building.
Why is it so important to? Because if you go broad (Like building a website on general health tips) you will have too much competition.
But remember that going for a very small niche might mean that you will not have enough traffic. You got to have the perfect balance between competition and traffic volume.

2. Is there a big enoughe market for your niche? Simply go to adword keyword tool and search your niche. You can than see the search volume. The more search volume the more traffic you can get theoretically.

3. Is it a "buyers" market? You can find markets that have a lot of traffic and very low competition but after you get a lot of traffic you see that there are no sales. In the astrology niche for example people are mainly looking for free information.
You can check if it's a buyers market on the adword keyword tool. Add "estimated CPC" and there you can see how much people are paying to advertise. The more they are willing to pay the more they probably get from it. They won't pay $3 a click if nobody is buying, right?
Remember, if the CPC is too high the competition will be too.

4. Competition. This one is very important. If you have too much competition and you get zero traffic you won't make a dime no matter what. You can estimate the traffic by simply searching the keyword on google using exact phrase (Like that - "Keyword").
If you are using social media to drive traffic the competition is less important.

Make sure you choose a topic that you like. Enjoying the work make the chances of success much higher.

OK. This is it. If you want to learn more about it you can check the 7 days bootcamp I posted.

One last thing. Remember that you are building a "niche" website. Not a product website. If you are building a website/blog you want to write content about the niche and not about a specific product over and over again. You CAN use clickbank marketplace to get good niche ideas, but the blog/site should be about the niche. That way you will have the option to advertise different affiliate offers over time, and the content will give much more value to the readers.

Enjoy!