If you're trying to SEO your website yourself, you're probably finding it a struggle. Between keyword research, website copy, titles, headers, meta information, article marketing, link-building and blogging it's likely that you find yourself working against the tide and struggling to continually write unique, valuable content.
Hiring an SEO company is one way to improve this, but a reputable, white hat SEO firm will more often that not be expensive, which is probably the reason you've decided to SEO your site yourself. However, you might well find that hiring a freelance copywriter can dramatically improve your work-rate and subsequently your success, without costing you a fortune.
You need to make sure your copywriter has a solid knowledge of SEO, otherwise you'll spend most of your time explaining why things need to be done in a certain way, and you won't be able to get them to complete the necessary work effectively.
The only real way of ensuring your copywriter has a good SEO base is to talk to them, and ask to see some example of their SEO related work (such as website copy) and subsequent results. Any decent SEO copywriter will have no problems with this at all.
There are numerous jobs that a freelance SEO copywriter will be able to help you with; from writing blogs on your own site to article marketing. I would recommend you set three jobs for your SEO copywriter:
1. Keyword research and website copy
Assuming your freelance copywriter has a good knowledge of SEO, they should be able to complete effective keyword research for you, ensuring that you're targeting the right keyphrases (in terms of competition, potential traffic and likelihood of conversion). Once you have your keyphrases selected, you can get your copywriter to improve your website copy, ensuring a natural keyword density throughout. They should also be able to provide recommendations for your titles, H1's and meta information.
2. Blog posts
Having a blog on your website is an excellent SEO tool, as it provides you with regular, fresh and unique content (which Google likes), as well as increasing the amount of relevant copy on your website and increasing long-tail traffic to your site. A blog can do all of this for your site, assuming you post regularly and you write useful, unique content. Unlike job 1, which is more of a one-off (or at least irregular) exercise, this can be a regular and constant job for your copywriter. If you can, get them to place at least two posts per week on your blog. Of course, if you can afford it, a new post every day is preferable, but two per week should help with your SEO efforts.
3. Link-building
Article marketing and other forms of link-building are an excellent way to improve your SEO, but as with blog writing it requires time and relevant, reasonably original content. There's no reason you can't get your copywriter to perform these tasks for you, although you'll need to pay for the site memberships (if applicable) and provide the copywriter with access.
Before you select your copywriter, you should make sure they're suitable for what you need - whilst an overseas copywriter may be less expensive, I would recommend hiring a native English speaking copywriter, as they're far more likely to produce good content (especially if you're getting them to write your website copy and blog posts).
You should make sure they're experienced and can be effective in what you're asking them to do; ask them about their previous experience and ask to see several examples of their work (the work you see should still be live on external websites).
If possible, try and contact one of their other clients to get a reference, as this is an excellent way of knowing how effective your chosen copywriter is likely to be.
The last thing you need to consider is payment; copywriters can charge in a number of different ways (per post, per word, per hour, per day, per job, etc) and you need to ensure you know exactly how you're being charged, so that you can avoid spiraling costs. If you're hiring a freelance copywriter for a one-off job, get a quote for the total amount of work, rather than an hourly quote, so you can budget accordingly. Similarly, if you're paying for ongoing work, you should agree a weekly, monthly or annual rate and ensure you have a minimum and maximum numbers of hours, articles, etc. for that amount in each period. This will again prevent spiraling costs and will leave you and the copywriter with no doubt as to your responsibilities and expenditure.
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